SLOKO
3 augustus 2015
Sloko Branding
BRANDING IDENTITY
Branding and design for the exclusive lingerie range by Plam. The new identity was a huge success generating a significant increase in sales and publicity, both in France and across international markets.The site is an innovative experimental online magazine with punchy editorial headers, a dynamic, responsive grid and crisp typography.
Buds of Brooklyn is flower company based in Brooklyn, New York.
I was lucky enough to have complete freedom in the direction of the branding. Flower photographs by Hannah Miles.
Unlike the presentation, interaction with data deals with all of the dialogs, customizations and preferences and their influence on the interface. While we usually see the month or week views of our calendars, the real magic always happens in the dialogs. Being able to quickly find the right time slot, creating an event, setting all of its parameters (such as attendees or location) and, finally, getting reminders that are perfect for you — all of these are what make a calendar useful.
If you’re pressed for space and clarity, using black for general interaction works well because it integrates in the system bars and lets you focus on the content, especially when the colors are defined by the user. Also, focusing on the user’s physical abilities and mindset is paramount for a good experience.
One thing we underestimated, despite intense research and good progress on the presentation side, was the hardcore user’s need to customize their calendar experience down to the tiniest detail (for example, changing the font’s transparency). Only after this initial UI exploration did we realize how much work would be needed — not only to implement the design suggestions, but also to customize everything.
